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I Have A Secret… Content Is Not King

By Carl Ocab Under Featured, Marketing

DANGER: Extreme rant ahead. Proceed with caution!

*START RANT*

Is content king? I think that’s overrated.

The way I see it…

Marketing is king.

Let me throw some examples first:

Case 1: Coca Cola vs Pepsi

Since 1975, Pepsi has been running “The Pepsi Challenge” wherein they hand 2 blank cups to bystanders in malls – one containing Pepsi and the other one, Coke, and then they’d ask which tastes better.

The result? Pepsi topped the challenge.

But Coca Cola is still the number one soft drink. Why? Advertising.

Case 2: Problogger.net

It’s widely accepted that Darren is the #1 blogger who blogs about how to make money blogging (And I amen to that) but does Darren give “the” best content about blogging to make money? I’m not saying that Darren’s content sucks, Darren gives high octane info. But does he give the best content around the blogosphere?

Of course not, there are a lot of bloggers out there who give hard core advice on blogging but they’re unnoticed. Why? Because they didn’t market themselves enough. They haven’t positioned themselves properly. Darren positioned himself as THE Problogger.

Case 3: McDonalds

Let’s face it.

They don’t have the best tasting burgers.

They don’t have the best tasting french fries.

But they do know where to put their branches.

One of my dad’s MBA teachers once said “McDonalds is not in the fast food business, they’re in the real estate business.”

Content is just a part of marketing

I personally believe, and the way I apply it to my business, content – is just part of marketing.

There are a lot of people out there who are topping the charts but are not really “the” best or don’t really posses the best skills – but they know how to market themselves.

Another quick example: Bruce Lee, not the strongest, not the quickest but the most popular martial artist ever.

There are a lot of people too who have “the” best content, but are unknown.

Of course, I’m not saying that you should just put all your efforts into marketing – again, content is part of marketing – you have to deliver.

Not necessarily the best content, but “good enough” content to keep them coming back.

So in conclusion: Marketing is king.

*PHEW! END RANT*

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139 Comments Add yours
  1. nathan
    August 27, 2009
    3:41 am #comment-1

    Yeah carl, this is so true. There are so many bloggers out there that injects a lot of useful information to their readers but doesn’t get the attention that they deserve. They should learn how to “sell”. Sell themselves to the public. ^-^

    • IM Headlines
      September 25, 2009
      9:21 am #comment-2

      Exactly! It’s useless to provide good content to a non-existant audience.

      Carl made some very good points here.

      Content is important, that’s true…

      BUT

      If you don’t market your business operations wisely, then they will be pretty much useless :/

    • businessinquirer
      August 18, 2010
      10:14 pm #comment-3

      this is such a great info, thanks carl..you are so smart…why not try to take online surveys..?

    • newbie blogger pinoy
      August 23, 2010
      7:14 pm #comment-4

      whatever you react regarding this post..it is the author who knows how to succeed..carl is just sharing information, and believe it or not..he makes money even without good quality content..i got your point carl..marketing is the best way to make money online..even if you have good content but no one knows it..it seems non sense..thanks to this idea carl..

    • Kenny Fabre
      June 8, 2011
      7:28 pm #comment-5

      knowing how to sell is a very important skill for success sell yourself or sell a product

    • Gayleg Zangmo
      September 17, 2011
      12:11 pm #comment-6

      I agree with you.. Content is not important.. But marketing is.. I have started blogging just a week ago. I didn’t know that blogging business existed. Had I known before, I would have started long time back.. Anyway.. better late than never..

  2. nathan
    August 27, 2009
    4:00 am #comment-7

    No one seems to approve to this since many bloggers are blogging their heart out and then all of a sudden you talk about content is not king. Very passionate bloggers may disapprove to this but this is what I’m sure of, Carl got to the top knowing this. Good (not best) content + (not good) Best marketing = Top 1 Page Ranking! ^_^

  3. Blogger Guidez
    August 27, 2009
    10:39 pm #comment-8

    You really did a good job Carl. You inspire me a lot. I tried my best to feed my blog with quality contents I knew. But it is enough to gather traffic.

    I agree with you Carl. It makes me feel that you need to be intelligent as a blogger but a wise blogger that markets his content to be on public.

    Thank you for your inspiring article…

    – BloggerGuidez

  4. Melvin
    August 28, 2009
    6:59 pm #comment-9

    Really really great examples. That is the SAME thing that I have been emphasizing to my readers, that content isnt everything. There is a whole lot of good blogs that are left unnoticed and thats because of lack of marketing or not doing it properly..

    Really great writeup carl..

  5. Tal Fighel
    August 28, 2009
    10:22 pm #comment-11

    Carl,

    Marketing is king but if you don’t give your visitors and email subscribers some good content here and there, you will not do as well as you want to do in terms of making money.

    Great article man,

    Tal

  6. V.C
    August 29, 2009
    8:05 am #comment-12

    You’re just a little child to know what is the important what is not.
    I don’t mean your post sucks but why don’t you think how can that people and products can get a returning visitors and buyers?
    How? It’s content.

  7. Sam
    August 29, 2009
    10:39 pm #comment-13

    I’d say
    Content is king to make visitors return to your site. To make a loyal readers group.

    And marketing is king to promote yourself.

    Both terms are a MUST nowadays.

    Good post Carl :)

  8. Tony
    September 4, 2009
    11:49 am #comment-14

    Carl. I love you man!

    No no no. Carl is right. Marketing is king. You must think marketing first. Content first is a trap! It’s easy to slip into… If you put ‘content first’ you are training your readers to only expect free stuff from you. Trust me. Been there done that, then did it again, then woke up again. Train loyal customers! Train people to be loyal buyers! DO NOT train people to be loyal freebee seekers! It takes a little leap of faith to do so but that’s just what needs to be done – well, if you’re in business.

  9. P.K.ARUN
    September 5, 2009
    5:04 pm #comment-15

    Defiantly i agree for this post you have quoted problogger in this post i accept he is not giving good tips but he is just telling that i am giving the good tips and i have read his problogger book also what’s there inside nothing no tips only few tips what we are seeing in net same tips in the book.

  10. Make Money Online for Beginner
    September 6, 2009
    5:20 am #comment-16

    Well, in my opinion both are kings in two different perspective, you need content to let people return and find valuable information on your site, you need marketing to let people know that you have something to show anyway nice post! Are you really 13 years old? phew! you write well boy!

  11. Suze Ortoman
    September 6, 2009
    5:52 am #comment-17

    With so many bloggers in the world today, content WILL determine the direction the readers go. Quality content builds trust and loyalty. Believe it or not, many people do expect to get their time’s worth when surfing. Marketing is key but content is the foundation. Good controversial article.

    • James Blackstone
      May 8, 2012
      11:17 am #comment-18

      If the content is relevant to the search query, then content is indeed king. Check your bounce rate and determine if visitors are engaged.

      To Successfully Market “Brand You” requires a reputation of being HONEST and trustworthy, and people may forgive weakness in content if they like your style.

  12. Alex Yeo
    September 7, 2009
    2:33 am #comment-19

    Without promotion or marketing, good content can still be king… but it will take you a damn long time. By then, you may already be a dying king. :P

  13. Benjamin Cip
    September 9, 2009
    6:46 pm #comment-20

    I tend to believe that charisma is king. We want to follow charismatic persons, not just reading good content.

  14. I look at it as all a balance when planning my time. On the web it is very easy to get traffic with good content. This is why I see content as important. But if you have content and can’t sell or oversell good luck to you. You won’t be the next Coca Cola!

  15. Project Runway Philippines
    September 11, 2009
    6:17 pm #comment-22

    It”s all the brand, it’s all about marketing, it’s all about advertising. Indeed, blogging is more than content.

  16. Lisa Irby
    September 12, 2009
    2:37 am #comment-23

    Marketing is king but if your content sucks, not much point in spending a lot of effort in marketing. So you have to start somewhere and with most bloggers, content is what gets people’s attention. How well you market, however, does determine how successful you will be. So I agree with part of that argument.

    Very good points, Carl but McDonalds DOES have the best fries. Sorry! ;)

  17. Chris De La Rosa
    September 12, 2009
    9:48 am #comment-26

    Man I just love this line ““McDonalds is not in the fast food business, they’re in the real estate business.”. when it comes to blogging, not beats personality and connecting with readers by making them feel they are part of your life.

    Cheers

    Chris

  18. Carlo
    September 12, 2009
    1:32 pm #comment-27

    I was sold on the last part. Content is really just a part of marketing. Great post. With good content, people will recommend you to their friends. Thus, you have the best form of marketing which is word-of-mouth.

    With the correct mix of flash and substance, you’re sure to have a winner.

  19. MichaelR
    September 12, 2009
    4:33 pm #comment-28

    Well written, I agree too that Marketing is needed but you need a good content too. The way I see it, Marketing and Content are equally important.

  20. CustomPinoyRides
    September 14, 2009
    4:39 am #comment-29

    You know what? Amen to that.

  21. Deneil Merritt
    September 14, 2009
    10:37 am #comment-30

    I completely agree with this post. Great stuff man. I couldn’t have said it better myself.

  22. New Blogger
    September 17, 2009
    7:15 am #comment-31

    maybe we can conclude that marketing is the king but the content is the queen ;)

    • Cliffordx
      September 21, 2009
      11:52 pm #comment-32

      Or we can put it this way, like the game of chess Marketing is King and the content is the opening, the strategy and tactics on how to win the game ;)

  23. Chris Peterson
    September 17, 2009
    5:15 pm #comment-33

    I agree partially. I feel that it’s essential to see as something that comes in group package, in which it can’t be either or kinda situation. It’s about being the overall superpower in combination. In case of blogging, combination of content, marketing, seo & look. I hope it’s applicable in your case studies too. I think so.

  24. neilhoja
    September 17, 2009
    10:35 pm #comment-34

    heheh… you’re right carlo… as you said, content is the part, but marketing is the king.

  25. Rupesh
    September 18, 2009
    1:37 am #comment-35

    100% true. content is only a part of professional blogging but marketing is a heart of professional blogging. If you have a product but don’t know how to sell it then nobody will buy it. One more thing, if you are blogging but do not promoting any products then your blog is incomplete.

  26. Samjien
    September 19, 2009
    9:07 am #comment-36

    Great debating post Carl. However, the ones that you’ve made as an example are products that are really good. This products market themselves as people have different taste. You can’t contrast these products with each other as they rule based on what consumers want. Also, you can’t compare and contrast this one to blogging as basically, people on the internet who rely on blogs to get free information are certainly looking for something that is good and that is “good content”. it is important that you have something good to market as it will end up with sales.

    Yeah! i know you are a great blogger, i couldn’t more agree with that. But i wanna ask you this. How did you all started and make it this far? isn’t it because of the good contents that you market? No matter how great you market your blog if you’re blog is a crap then all your marketing efforts will be wasted. Its human nature, people look for something good. Therefore, content is king and marketing is queen. This two should go along with each other.

  27. investasi emas
    September 19, 2009
    11:16 am #comment-37

    Marketing is very important, maybe good content is part of make marketing more easier and get success.

  28. Jehzeel Laurente
    September 20, 2009
    10:30 pm #comment-38

    I agree. :D My content sucks but I have lots for friends.. nyok. :D

    I saw u sa wordcamp, pero nahihiya akong lumapit sayo. Too bad… di kinaya ng powers ko makipag kilala sayo personally. :D

    Hoping to see you sa future events to come! :D

  29. ArJay
    September 21, 2009
    10:42 am #comment-39

    this is a great post carl. very well explained. Now I see the difference and importance of marketing. for me, you’re right carl in comparing these products. they are a good examples in explaining your viewpoints. it doesn’t matter if it’s king or queen, what we know is they are both important. Cheers!

  30. Millionaire Acts
    September 22, 2009
    12:03 am #comment-40

    Nice article Carl! That struck me a lot coz I am really ensuring that every article that I publish is definitely of quality. However, I lack the marketing skills. I envy those who doesn’t have very nice content yet they earn so much money online.

  31. List Building Secret Blog
    September 22, 2009
    11:53 am #comment-41

    Your conclusion is quite true and I do absolutely agree with you Carl. Marketing is really the King, no matter how good your content is, if we don’t know how to market it, then its useless. However, content is also important on the other hand.

  32. Eranda Ranasingha
    September 22, 2009
    12:22 pm #comment-42

    That is ENTERTAINING writing. Couldn’t agree with you more….

  33. Jason
    September 22, 2009
    1:26 pm #comment-43

    This article is cleverly written! Hands-down…

    It`s always been great to be involved in this conversation – really got me thinking. It`s also interesting to note that we would not have been able to have this chat if we hadn`t had a provocative bit of content to talk about in the first place.

  34. poorblogger
    September 23, 2009
    10:40 am #comment-44

    I totally agree with you..
    This post is not the best article around blogspehere but you have market yourself..
    Marketing is the power

  35. P90X Workout Expert
    September 24, 2009
    12:12 am #comment-45

    Carl is correct… I have excellent content…but very little traffic…

    I am start to focus on marketing nowadays….

    By the way, go buy his theme…

    it’s super SEO friendly… and help you rank fast..

    go get his bonce as well…very valuable…

    checkout example theme layout at my blog P90X Workout

  36. shuvo
    September 24, 2009
    10:54 am #comment-46

    This article will change the concept of content.Nice post carlo.

  37. James Humphrey
    September 25, 2009
    4:11 am #comment-47

    So so true, not to echo everyone else but you can have a really crappy blog but if its marketed right that guys making more money than you are even though you may have better content. Now the key is learning the tricks of blog marketing. Great read as normal Carl – Good job.

  38. Dropout Joe
    September 29, 2009
    1:37 am #comment-48

    Success equals a combination of both. Marketing brings you the traffic, good content keeps them coming back. Funny enough, it’s the great content that gets them talking = word of mouth = powerful marketing.

  39. Web Hosting Blog
    September 30, 2009
    2:05 pm #comment-49

    Content still will always be the king, its both powerful and versatile. Though if you don’t get the words of the site out through marketing, people wont see the site ( the world to come to your door) and wont be able to read the unique content in it and therefore won’t attract the natural links.

    Links help build traffic, unique content maintains it!
    So content is currently the best way to get links, but if the purpose of your content is to acquire links, then it is just yet another tool to acquire the currency of SEO – links.

  40. James
    October 1, 2009
    4:31 pm #comment-50

    Yeah this is true, this is exactly why there are a lot shit products in internet marketing today. For cryin out loud there are bunch of hyped up products in the internet marketing niche that are being spammed every freakin day!

    REAL VALUE as opposed to inflated or Higher Perceived Value (as the gurus say) is extremely hard to find especially in the IM niche. Gurus bomb you with their NLP(Neuro linguistic programming) just to sell shitty products that has been regurgitated over and over again. I read about 2 or 3 products that are being sold for $2000 but you can get the same content for $97 or even free somewhere. Most content are just rehashed crap that has been repackaged to a prettier box that happen to cost thousands of dollars.

    At the end of the day, you could ask yourself these two questions:
    1. Do You Really Want to give really valuable content to your cutomer?
    or
    2. Do You Just Want to Walk away with their money with your “Good Enough” Content to keep them coming back?

    Just my two cents.

  41. Blake @ Props Blog Reviews
    October 2, 2009
    1:55 am #comment-51

    I think you nailed it. I love the comment about McDonalds is in real estate, and it’s so true.
    People seem to spout off that content is king left and right, but i just can’t agree. If you don’t market no one will ever see that content. Without inbound links, no one will see your site. Without having some amount of SEO, search engines will never direct traffic your way. When you look at the big picture, marketing is where it’s at!

  42. elie palima
    October 3, 2009
    1:20 pm #comment-52

    hello carl, I shared This post to Selaplana Post, And this is what he said.. :D

    “if you are simply blogging not marketing a particular product, then your main product is your content. In other words, content is not marketing although the content is the one you are marketing to your target visitors.

    You can only say that Marketing is King if you are marketing certain product not your blog’s content and that you are just using your blog’s content in marketing that certain product.

    However, if you are simply blogging like me, teaching people on how to do something… Then Content is the King… and that Content is not part of Marketing but your main product that you are marketing.
    #
    SELaplana says:
    October 3, 2009 at 8:38 am

    Before you conclude that your blog’s content is just part of marketing (marketing is King) you should first ask your self: What I am marketing here. Am I marketing certain product? Or Am I marketing my blog’s content.

    If you’d realized that you are actually marketing or promoting your blog’s content, then your content is your main product. But if you’d realize that you’re actually using your blog’s content in promoting certain product, or promoting your own, …. or whatever, then content is not king because it is just part of your “marketing.”..”

  43. Micamyx
    October 4, 2009
    8:56 am #comment-53

    I agree with your post, carl! I would love to see you speak soon about making money online and yes, discuss more on why content is NOT king :D

  44. Tana
    October 13, 2009
    11:29 am #comment-54

    I was already convinced, but that was really cool. Thanks for the article, very helpful. I will study it.

  45. Andy
    October 16, 2009
    4:27 am #comment-55

    Question, what if I own top level domains like .edu and .gov, who would like to pay for linking to my sites

  46. Great article with good examples.
    ???

  47. Puddy100
    October 20, 2009
    8:59 pm #comment-57

    Awesome, DUDE..!!!!!!!!!!! Its sooo freaking true..!! Wow, you’re smart. ;)

  48. Kyle
    October 27, 2009
    8:58 pm #comment-58

    So is content queen?

  49. Dan
    November 9, 2009
    10:19 pm #comment-59

    I think that it’s a case of striking a balance between the two. I appreciate the examples you’ve given, and they do illustrate your point. But if you were, for instance, to set up a site with shoddy content, and market it like crazy until it hypothetically reached No1, it wouldn’t take long for your visitors to grow tiered of reading the less than inspiring blurb and click off to find a less marketed, more authoritative site that they can actually learn from. However as you said, having great content but no visitors due to lack of marketing, is much worse when it comes to moneterization.

  50. wak
    November 12, 2009
    8:21 am #comment-60

    agree..marketing is number 1, is more importants than other. without marketing no meaning the bast contents

  51. Paul
    November 17, 2009
    9:42 pm #comment-61

    Carl posts are as interesting as always. Marketing is king! What to market? Content!

  52. JBMac
    November 30, 2009
    11:16 am #comment-62

    Can somebody please clarify what particular activity in the blogging process constitute as “marketing”… the way i see it, content is a given, is there any blog out there with no content? My point exactly. But marketing… ah… that is an entirely different thing. I can make a blog without marketing it, but if I want to make money out of my blog marketing comes to play…

    Marketing is king if you want to make money!!!

    Carl, how do you market? I’m interested the get the DL on that…

  53. Make Money Easy Online
    November 30, 2009
    9:43 pm #comment-63

    Great argument.

    Maybe i can safely say Marketing is King and Content is Queen!

  54. A.B
    December 24, 2009
    12:49 pm #comment-64

    “Content is king.”

    It sounds good in principle. Produce a truly great piece of content, and you’ll get all the links you could ever hope for.
    Maybe it worked too, several years ago. The Web used to be a fairly quiet place compared to what it is now, and it was easier for people to notice great blog posts.
    But not anymore.
    Now great is no longer good enough. The Web is full of so much remarkable content that bloggers don’t have enough time to read it all, much less link to it.
    If you want links now, you need to be more than great. You need to be connected.

    http://arthur-internetmarketing-guide.blogspot.com/2009/12/is-content-really-king.html#more

  55. Roshan Ahmed
    March 9, 2010
    12:40 am #comment-65

    At some points I agree with you and content is not everything. But what about a product with very good marketing and poor quality. My point is that in the end all that matters is ‘content’ itself.

    Anyway, as you said, it may be overrating to refer content as the king. But for better marketing content is inevitable.

    But I think it will be overrating to refer Marketing as King as well.

  56. Roshan Ahmed
    March 9, 2010
    1:32 pm #comment-66

    A product/blog with great content and no marketing will never be successful. Anyway a site with only marketing with no content will not be succesful either.
    Content may not be King, nor the Marketing as well.
    But in the end the thing that matters is Content itself. It is the quality of the content that makes it sticky and worth using again and again.
    A product with great content will also gets marketed by their own customers, i.e. customers recommend it to others!

  57. francis
    May 30, 2010
    9:16 pm #comment-67

    I agree because from what i understand, marketing and content should be good, but marketing is the King. Not to down grade content but you can’t have two kings on the throne. Of course the queen matters but she still has to subject to the king. But we know when it comes down to carrying out a decleration, the queen influence the king. I like this post. It is a fact and not an opinion.

    Good stuff-keep it coming!

  58. Justin Dupre
    June 1, 2010
    4:06 pm #comment-68

    I second that too! Marketing is king. Very interesting discussion on McDonalds! They’re like everywhere I go haha.. Thanks for sharing your opinion with us!

  59. maryon mayor
    June 6, 2010
    6:56 pm #comment-69

    i think you just proved yourself wrong… because i like this content… LOL

  60. Faisal Abdullah
    June 13, 2010
    5:22 am #comment-70

    Hi carl,Content is not king??it is true?In my opinion traffic is also important to grow up our blog

  61. Christian Guico
    June 23, 2010
    3:48 pm #comment-71

    I agree with this, I’m not fan of Mcdonalds after all, they have products that taste great but not all of them really sells great and it cost higher than other competing companies here in the Philippines.

    I agree with this topic, content is only a part of marketing but on how you promote your blog and generate traffic will be the most important of marketing.

  62. Blog
    June 30, 2010
    3:15 pm #comment-72

    I know exactly where you are coming from but I still think that content can go a long way. There’s no doubt that someone who knows how to market the hell out of their content as opposed to someone who focuses solely on content will probably gain more exposure in the end, though.

  63. srikar
    July 4, 2010
    1:17 am #comment-73

    ha ha ,well said carl ,mad me laugh very well,well marketing outside and here can i refer to good + perfect SEO can do the job ,google can make u as popular as McDonalds !

  64. rik
    July 20, 2010
    1:59 pm #comment-74

    imagine you believe you have a superior product but your brand name is unknown to the would be buyers. you are sure that they will keep on coming back once they try your produce.

    then you try to sell your product by getting a space in a big mall known of high foot traffic, unfortunately the location that you can afford is at the corner dead end. you know that there is less foot traffic. you need to get their attention!!

    now, what method of attack will you employ to get the attention of would be buyers? Freeb!es!! i think this is what everymarketeer is doing now : )

  65. Edwin
    August 14, 2010
    9:03 am #comment-75

    Maybe content is still king. Look at all the comments on this article (content) :)

  66. Osmin
    August 16, 2010
    9:58 pm #comment-76

    I think content and marketing should be adjust on every blog.

  67. Charlie Hunter
    August 20, 2010
    7:48 am #comment-77

    Short sharp and snappy – I like it… It is always a difficult choice when deciding about time and money spent – more time on content or more money and time on marketing.. finding a good balance to make sure you have enough meaningful and inspiring content to keep people once you have marketed to them is the key…

    And that seems like a working progress..
    Thanks you are a whiz and look forward to hearing more from you..
    Charlie

  68. Jam
    August 22, 2010
    7:18 am #comment-78

    Of course you are right but because my line of work involves selling content, I have to market it in a way that will make people believe that it is king. Otherwise, I wouldn’t be able to sell anything. :)

  69. newbie blogger pinoy
    August 23, 2010
    7:10 pm #comment-79

    Blogging is no doubt among most effective approaches to generate funds by laying at family home. All you desire is a computer with a Connection to the internet. Companies like blogger.com and WordPress.com are popping up to teach you establish a website for cost-free. The biggest gain of a weblog among normal webpges is that it’s without delay obtainable. You are allowed to combine, alter or clear away your content as you wish. Often, a independent software is downloaded on your laptop or computer which you can work with to manage your article more readily and promptly.

  70. Bung Tobing
    August 28, 2010
    3:33 am #comment-80

    I agree with you. Content is not king.. Marketing is King.. and The good Marketing Online is SEO

  71. Lassar
    September 16, 2010
    5:55 pm #comment-81

    If you build the content alone on your site, they won’t notice.

    It takes a lot of work to build backlinks to a website.

    Only when you get a good position in google will they come to your site.

  72. Ret
    September 21, 2010
    9:33 am #comment-82

    IMO, content is still king. However, SEO and marketing are your knight of shining armour. Even though you have the best marketing or SEO, if your product (which are your contents) are flawed, I know it will not work in the long run. Content is still king for me. But marketing and SEO are our knights of the shining armour.

  73. Cameroun
    September 30, 2010
    5:18 pm #comment-83

    I kind of disagreed with Carl. Marketing is not king. Traffic is king. You can use the best marketing techniques out there but if you don’t have a traffic your site will be just another website.

  74. yodz
    October 13, 2010
    7:29 am #comment-84

    wow, almost all SEO bloggers are advising that content is king – when I saw the title of this post, I got intrigued – Then I realized that intriguing content is king.

  75. Thewebtricks
    October 13, 2010
    3:56 pm #comment-85

    very nice man,awesome and true too.John Chow in every post says make easy money online,but the fact that is they write so just to attract people,not to tell them how to make money,so more is the attraction than content.

  76. Awesome
    October 19, 2010
    12:16 am #comment-86

    What the heck are you talking about.
    You are making money online and
    probably know more about it than
    me but “CONTENT IS AWAYS KING”
    All the gurus say that. Are you calling
    those gurus wrong!? The world revolves
    around information and the sun.
    Information is Power

  77. Lavonia Ladouce
    November 30, 2010
    12:10 pm #comment-87

    I have been reading out a few of your stories and i can state clever stuff. I will make sure to bookmark your blog.

  78. London Stock Market
    December 2, 2010
    11:04 am #comment-88

    so true, loved the post, its definatly all about marketing and advertising, i have seen people make such stupid products yet they make millions out of it while others make great products but cant make a pennie.

  79. Jesse Panganiban
    December 12, 2010
    3:05 pm #comment-89

    But what about DoshDosh of doshdosh.com?

  80. padma
    December 23, 2010
    1:07 pm #comment-90

    Great many blogging tips any blogger should know. I agree with you ( MARKETING IS THE KING) .wish you merry Christmas and a prosperous 2011.

  81. semmy @ Make Money Online
    December 24, 2010
    4:52 pm #comment-91

    Hi I really like this article.. yes I think marketing is a king, because if you can’t market your product, people will not notice, even you have a really good content.

  82. Battlefield 3
    December 29, 2010
    12:07 am #comment-92

    I think that the “content is king” idea is directly related to SEO, not so much how great a website really is.

  83. venest
    January 3, 2011
    11:51 am #comment-93

    You made a good point in there Carl, i thought the exact same thing, yet when i think about it now i bet that there’s more into it: I mean, it rather comes to combining the SEO, Marketing and Content itself, to be successful in blogosphere.. Sure though, Marketing your content must come first…

  84. karsin
    January 10, 2011
    2:53 am #comment-94

    In 2001 i got my first computer

    In 2007 i touched the screen of the iphone

    In 2010 i read carlocab.com and i created a blog about my passion…

    Technology http://www.karsintechblog.com

    Thanks carl!

  85. Anita
    January 13, 2011
    1:42 pm #comment-95

    I have only met a few as young as you with so much talent in writing. I can understant why it is going so well for you.
    You have great content and seem to know what you are talking about.
    Thanks

  86. foredi gel
    January 18, 2011
    4:31 pm #comment-96

    Content without marketing, i think it won’t be maximum, so marketing really important.

  87. Georgeous George
    February 11, 2011
    12:02 pm #comment-97

    Yes, i have to agree. Thats true

  88. neo
    February 13, 2011
    6:27 am #comment-98

    yeah i agree on this. I’ve seen sites that has no “content” but still ranking top on the results page. really marketing is the major player here :s

  89. Every Peso Counts
    March 10, 2011
    10:25 am #comment-99

    Marketing and how your product is conceived. Product vs Commodity, commodity is the tangible stuff that you sell. By tangible, I don’t mean to be literally tangible but in our case it’s the written content.

    Now there is something in there that is not seen, the actual product that actually provides value to readers… The emotion.

    “I feel like this will solve my problem”, “I feel like eating burger at McDonald’s because it’s fast and clean”, “I feel like reading carlo ocab’s blog because I can be great like him”. You got to be able to touch people’s emotion (which is usually our perception) to be able to convince them to stay/buy.

  90. Bingo Ventura
    March 26, 2011
    3:37 am #comment-100

    Hmmm.

    I still say Content is King, but since I’m into online marketing now, I have to admit that Marketing plays a great role too. So great, that without the right marketing skills, having a great “King Content” would be useless, if nobody will see him and listen to what he’s saying…

    Maybe that’s it. Maybe Marketing is the General, who expands the territory of the kingdom?

    Yes, that makes more sense to me. I guess the real Kings of this online territory, are the people who can do both. A King who is also the General, leading his troops.

    Any Content can be King, but it’s only the great Content Kings who can wield the legendary sword of Marketing who can make their marks on this virtual land.

    Thanks for the post. It made me think about things.

    Cheers!

  91. abrablog
    April 15, 2011
    1:22 pm #comment-101

    of course. But without content, we never have anything to advertise..

  92. Article writing tip
    April 23, 2011
    1:50 am #comment-102

    hmmmpfff…I don’t think so..Jehzlau didn’t do anything on his blog he never linkbuild but the people love his post…he have a lots of traffic through the word of mouth..what do you think?? Content or Marketing/adverstising??

    • Jaja
      May 16, 2011
      8:38 am #comment-103

      But word of mouth is a form of advertising :D

      So, let’s see. Without content – there’s nothing to advertise! So they are partners after all.

      Your marketing efforts pull in visitors to your blog – while your content is the main ingredient for keeping your visitors active in participating to your blog.

      What do you think?

      It took me so long to realize this but Carl and Dean Hunt was right after all. :D

  93. ctlprogrammer
    May 19, 2011
    11:51 am #comment-104

    I guess you are right. I have great unique content but almost no visitors. I spend hours and hours writing and programming. Make me feel unappreciated. A blog with great content but no visitors is like a shop with no clients…..totally useless

  94. sas
    June 13, 2011
    12:52 pm #comment-105

    I agree, marketing is very important. :) As for the Pepsi Challenge…Coca Cola tastes better. ;-)

  95. Pst.Bless
    July 4, 2011
    3:10 pm #comment-106

    Hmmmm, i will agree with you, imagine a very good shopping mall that is stocked with all manner of relevant items, yet no one knows it exists. Content on its own will not drive in traffic!

  96. Jonha | iJustdid.org
    July 6, 2011
    1:01 am #comment-107

    Haha! #EndofRant – that’s actually my favorite part. Seriously, I think you are right. You don’t have to be the best to be the leading, sometimes you just have to be the smartest. That’s why there’s more social media strategists everywhere than actual experts ;)

  97. Willy
    July 10, 2011
    11:44 am #comment-108

    Great stuff, for a newbie like me this site is like a goldmine!

    My question is why didn’t i come across it earlier? :-)

    However, here’s a food for thought – Content might very well be KING, but IMHO traffic is the EMPEROR.

    Here’s why Traffic is King, but this comes FIRST!

  98. homebased online job
    July 31, 2011
    1:02 am #comment-109

    Absolutely correct, the way you are reaching a large number of audience is very important. Even if you have the best content if people don’t know about your site because you are not doing some marketing on it, then it would be useless.

  99. arvie
    July 31, 2011
    9:42 am #comment-110

    Marketing is King! Content is.. Queen.

  100. JSS Tripler
    August 15, 2011
    7:17 am #comment-111

    Actually, both are King. Marketing without a good content is useless likewise good content without marketing is useless. Both should be done. So content is important in marketing. :)

  101. ricochet riches
    August 19, 2011
    1:12 pm #comment-112

    i have to agree with the above post i would say content and marketing mixed together well will bring better results

  102. Jacob Harper
    September 5, 2011
    9:30 am #comment-113

    Content is King. Content is in itself the biggest marketing tool which cannot be matched by anything and I mean anything. A Website with good content will in time attract not only visitors but would get people to talk hence marketing on auto pilot. What more could be asked?

  103. Lisha
    September 12, 2011
    5:42 am #comment-114

    Yes, I completely agree. You need to have good content, yes. But if you write a bunch of really great stuff and no one knows about you, no one will ever read your great stuff. So market and promote like crazy. That is how you get people to come.

  104. social traffic
    September 12, 2011
    8:37 am #comment-115

    Marketing must rank #1 and content #2 because if no one can find your content it doesn’t do much good!

  105. liz
    September 23, 2011
    11:54 am #comment-116

    wow..im so bow to you…16yr.old.. ;-) ;-) im already a fan ;-) keep it up carl…proudly pinoy

  106. gtwebworx
    September 24, 2011
    12:11 am #comment-117

    wow!. great post for starter blogger like me. .
    Now I know that I should not spend some time in writing blog post but instead , market myself also.

    Thanks Carl. Cheers!!.

  107. Ralph @ Medical Facts 101
    October 15, 2011
    10:59 am #comment-118

    I was just wondering why you’re not using Google Adsense with your site?

  108. morshed shakil
    November 3, 2011
    12:29 pm #comment-119

    Yah, the content is king.The unique blog will only helps to get more visitors and earn money with your site as well.Thanks for your content.

  109. radio antenna
    November 24, 2011
    7:36 am #comment-120

    carl u have listed one of the biggest fact here that marketing is the more important than the content, but please share some marketing tips , how can we market our content ?

  110. Louie
    December 7, 2011
    10:11 am #comment-121

    Real cool post Carl.

    I noticed that no matter how compelling your content is, if you don’t do anything to promote it, nobody will know about it.

  111. Lourdes Galang
    December 15, 2011
    9:52 am #comment-122

    In every Marketing, there will always be a content on it. Whatever we market, there has to be a content on it because it is what the customers are looking for, remember the WIFM? What’s in it for me?So even if you play your marketing cards well but does not have a good content at all, I wonder how branding yourself as an expert about a certain topic will affect your position if you don’t have a good content?

    Marketing is just the first part of reaching out but making your audience or customers loyal to you is giving them a good content to come back for more.

    This is like asking if a customer is a king and we always say the customer is and if we say so, what does a customer want? Just a good marketing to lure him in to your business or a good product/content that will make him your customer for a lifetime. Don’t forget the word of mouth advertising how they can easily spread a good news about you and how they will not stop spreading the bad news about you.

  112. esson
    December 21, 2011
    1:02 pm #comment-123

    amen to that this is true you make me believe on that post~

  113. Vaibhav Mule
    December 30, 2011
    9:46 pm #comment-124

    Very Informative … What you want to say about MARKETING then tell me HOW TO MARKETING OF BLOG?

  114. tidar
    January 17, 2012
    4:07 am #comment-125

    the key is … MARKETING!
    yeaaahhhh!

  115. BeatWAP
    February 29, 2012
    9:39 am #comment-126

    Sale is the King ^_^

  116. free product tips
    March 30, 2012
    3:43 pm #comment-127

    Well man, you wake up me for this long sleeping time with the nice dream from those called them self guru. they always tell that the content is king. Now, I realize that sometime they send a sentence that they do not understand.

    Well, it is better to learn more about marketing than just to try writing a best content for our blog.

    I already visit a friend blog that writing about google panda is not give a value even for the good content, and I think he was very upset and anger with the situation that his site face cos he in the same niche with you.

  117. Hire a VA
    April 24, 2012
    1:43 pm #comment-128

    Posting controversial and/or questioning the norm, one cool way to drive traffic into your blog. GENIUS Carl, genious!

  118. Rose
    May 27, 2012
    5:57 am #comment-129

    Nice one, kiddo! Same with your style of writing, you got that charisma that really attracts reader.

    I think, you reminded me of those not so pretty celebrities, but famous. And those really pretty girls, not as famous as them.

    I think that explains why women say, “have to show some skin.” LOL

  119. Shay
    May 27, 2012
    7:20 am #comment-130

    You are right about that. Spelling errors are a huge no-no. The right marketing plan along with great content will blow your income out the park.

  120. Aron
    June 29, 2012
    7:32 am #comment-131

    haha, I do agree with you Carl, I have read so many SEO articles, as well as Google Webmaster Blog, and they are all saying that, “Article is a King”, in some point they are right, but, if they dont market their articles there will no leads right? So it simply says that, MARKETING, is a king. lols
    And in all business marketing has a big role. This article is not new news to me, because based on my observation, indeed Marketing is what we have to focus on. And also put some quality to the content. Nice to read this. (June 29, 2012, 7:32 A.M.) hahaha

  121. zes
    July 3, 2012
    3:47 pm #comment-132

    I think you are partly correct. I believe that Content and Marketing go hand and hand in building a successful site. Too much marketing but crappy content makes it a bad site. It might get high ranks in at start but might be penalized in the end. So just post useful, relevant and unique content then mix it with smart marketing techniques.

  122. Nikita
    July 6, 2012
    7:58 pm #comment-133

    I believe content and marketing both are essential part. Absence of any one of them makes a brand unsuccessful.
    Anyways, I really liked your writing style Carl :)

  123. Jethro
    July 28, 2012
    11:28 pm #comment-134

    I think my perception changed after reading this post. Before, I believe that content is king.. Now, I definitely agree that marketing deserves to be the king.

  124. Fred Sheller
    September 11, 2012
    1:34 am #comment-135

    You know, that’s a very interesting take on the subject. Makes me think. :)

  125. Jimto
    December 18, 2012
    3:13 pm #comment-136

    I’m sure Carlo knows what he’s talking about. Look at his website..still in the top of the first page for a long time now. More Power to the Kid blogger! I’ve always believed too that content is King. Hmm may be its only the queen?

  126. Anonymous
    December 29, 2012
    3:01 pm #comment-137

    I have always believed that the best marketing strategy that you can have is having great content to keep people from coming back.

  127. But who says the king is the only one who has power?

    Marketing is king because it’s what pulls in the visitors.

    Without visitors, your blog is nothing more than one of million other blogs just lying out there collecting, not money, but dust.

    Quality content just so happens to be what you need to turn those visitors into readers, that you can in turn offer special promotions, services, etc. to so you can earn revenue from your blog.

    With that being said, I suppose you can conclude that quality content is queen.

    Then again, what is a king without its queen? ;-)

  128. DailyManila
    April 18, 2013
    9:08 am #comment-139

    I may have to disagree with you on this, Carlo. Good content coupled with excellent marketing can be a success, not just pure marketing alone.

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