Make Big Money Thinking Small
This article is guest posted by Paul B.
Everyone seems to want to be the big fish in the big pond these days when it comes to both website traffic and subscribers to their blog. Don’t get me wrong I love looking at my stats page too and I’m no stranger to hitting the F5 key repeatedly hoping that my feed count has gone up. However I’ve learnt over time (the hard way) that its quality and not quantity that really matters when it comes to making real money on the net.
To give you an idea of just how much you can make from so little I’ll give you an example. I have a small blog in the travel sector that never gets more than 50 visitors a day yet consistently makes over $400 a month. To some of you this will sound impossible but when you understand the mechanics of what’s actually happening it’s quite simple. To help prove my case ill list a few essential rules for creating this type of site.
1) The traffic you get to this site must be looking to buy.You will know this if they find your site by typing a buying keyword into Google such as “discount vacations in Colorado”. The fact that they are adding a price modifier such as “discount/cheap/luxury” means this visitor is really thinking about making a purchase, if they find your site using a buying keyword then affiliate commission won’t be far away.
2) I mentioned the phrase “discount vacations in Colorado” above and I really wasn’t joking about building a site around something so specific. You see if a query is very specific it means the person searching for it knows exactly what they want and in most cases they need very little selling to seal the deal. In the marketing industry this is known as the “long tail” which really just another way of saying an obscure or abstract term.
3) Understanding volume is very important when it comes to the long tail. You see many people look down on these terms/phrases in the industry because of the low volume but this is one of main reasons the long tail works so well. Because everyone else is ignoring such a specific but still high value term there can often be very low or in some cases no competition at all. That doesn’t mean there won’t be sites on the net out there that have a page or two on the phrase but because you are going to build a whole site around the term who do you think Google is going to choose?
4) My last essential rule is probably one of the most important but one that many people have as an after-thought. While Google adsense is great for a one size fits all solution it will rarely earn you the most money from your traffic. Instead find a big site who is actually selling this product or service in large volume (so they know what they are doing and know how to convert traffic into sales). Once you’ve signed up to their affiliate program you want to get something from them that you can integrate into your site to help convert your traffic.
Remember everyone ignores banner ads now but something interactive like a search of products or a carousel of latest offers will attract people’s eyes. Also don’t be afraid to put it somewhere prominent on your site, I mean don’t go crazy and have it the full size of your page but somewhere near the top should be fine. Essentially you want it to be the first thing they see and because it’s exactly want they are looking for a sale won’t be far away. They get the product they need and you get the commission for finding it for them, everybody wins!
I don’t want to give the impression that everything I’ve listed is all you need to make some quick and easy money from the Google/website combo. You need some luck in picking the right niche at the right time and also some hard work in promoting the site and building content. However if I can do it I really believe anyone can. Trust me that there is money out there for the little guy if you look in the right places. Until next time, PB.
PB has started a new blog helping internet marketers come up with some great ideas to earn money online easily from home. There’s lots of free advice for both veterans of internet marketing and newbie’s alike.
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17 Comments Add yours
September 18, 2010
2:14 am #comment-1
will i get anywhere blogging i have been blogging for two weeks now and got two visitors. If i post new articles often will i get more visits or if the articles are long with good titles any advice will be greatly appreciated thanks.
September 18, 2010
8:35 am #comment-2
Great info Paul B.
So many times we are looking at the big picture when it comes to Google, traffic and sales.
It is inside the niches where money can be made and it shouldn’t be ignored.
In Success,
Howie Perks
September 20, 2010
10:11 am #comment-3
What a great piece of information. Luck though still plays a role. Nice article.
September 20, 2010
5:56 pm #comment-4
@LEE :
2 weeks isnt too long for a new site to be generating traffic. When i build a new site i factor in the google sandbox and it comes out at a 6 month min.
Also your talking about posting new articles on your site but also consider you need to be geting links from other sites/blogs in order to grow it. You want to be spending most of your time promoting/marketing as opposed to just creating articles.
PaulB
September 27, 2010
2:31 pm #comment-5
Niches are the ones everyone should be tackling. Very brilliant plan of yours, though.
Thanks.
October 6, 2010
12:49 am #comment-6
Niches are the ones everyone should be tackling
October 10, 2010
11:52 pm #comment-7
I never did, and never will profit with adsense. The max, and what I still have there is 4 bucks.. For a month of work.
Anyways, here’s something you should all enroll with ( and possibly even retire rigth now with it), secure your top level position while you can! http://bit.ly/aAlERt
October 12, 2010
6:34 pm #comment-8
thanks for this article mate…
November 1, 2010
6:52 pm #comment-9
Great article and I agree with the other persons comment. The riches are in the niches. – Scott Zlateff
November 10, 2010
1:57 am #comment-10
This info is very useful but how does a guy find some real help on getting a site started that has potential to make some money, if the know nothing about setting up a website.
November 21, 2010
5:06 pm #comment-11
taskworker ia also beneficial in makong money online.You do not need to do hard work just ramain in home and get money paid.
November 27, 2010
2:24 pm #comment-12
wow.. it great way to earn money onlne
January 13, 2011
6:53 pm #comment-13
I agree, I believe Google is the real money maker, it does not matter what your marketing is about, if you have a good spot on Google, you are going to make money with your niche.
January 14, 2011
8:53 pm #comment-14
Good solid advice there Paul,
Most of us do ignore the low volume key phrases/words thinking they won’t bring much if any sales. However since they will bring targeted traffic as you pointed out, they can be profitable for us. And yes, Adsense sucks, good luck to anyone trying to make money with it!
March 31, 2011
2:54 pm #comment-15
What if I build a site using a subdomain and got lots of traffic on it? Do you think i still can earn lots by using just a subdomain?
May 27, 2011
6:38 pm #comment-16
Great info. Thanks for sharing. Makes a whole lot of sense.
March 18, 2012
9:47 pm #comment-17
PB, you are absolutely right. Most internet marketer often times are building large traffic, but sometimes at the wrong niche. You made a huge oint here and you know what? Sometimes i did that, building huge traffic but less conversion. Thanks for inspiring us. Until then!
FEL