John Calub, recognized by the biggest media companies as the Philippines’ #1 success coach, holds the record for producing the most number of multi-millionaires in his country. Read his blog at JohnCalubBlog.com.
Emotional connection is one of the essential elements of persuasion. Having the ability to make the audience respond through touching their emotions is a good sign that you are able to get deeper into your audience’s decision making.
Making them understand that you know their needs, pains and troubles would help to intensify their eagerness to listen because they believe that you have the solution. When the connection is established, they can give you their full trust, and from there, you can fully give your message.
It Capture Your Audience’s Attention
Every speaker’s goal is to capture his audience’s attention. They say that the first 60 seconds of the presentation is very crucial. That is why the best way to establish undivided attention is to say important opening statements that will somehow connect you to them.
Start by conditioning their minds and hearts that the message that you are about to share is something they can relate to. Tell some specific experiences to get an emotional response, add drama if necessary. Just make sure that the message is simple and clear and they will pick up the cues.
It Makes Selling Easier
Did you know that most customers buy a product based on emotion, simply because it feels right? In the Art of Persuasion, appealing to the human side of the audience makes them act according to your advice. Some even consider the “connection” is more important than the logic of doing a specific thing.
Salespeople present their products by creating wants, making their prospects feel that they are missing something in their lives and they have the solution. They focus on negative issues and give hope. So, before they would present their product, they have already intensified the emotions of the customer. Few more information about the advantages of the product would lead to a big SALE. In addition, maintaining such connection will earn you loyal customers who would even recommend you, your product and services to other people.
It Helps the Audience Remember
Art of persuasion includes making a blunt message exciting and easier to digest. The audience won’t listen to same old pitches about the company. Make the audience’s emotion as your focal point to make sure that they absorb the message, they respond and soon take an action in your favor. It is not important that they like you as a speaker. What’s important is for them to open their hearts to you and eventually use their emotions to make decisions.
It Increases Engagement
Touching the hearts of the audience will not only give you a response during the presentation. It helps gauge the extent of your influence. When you finish your speech, some would love to mingle with you because you have made connections with them.
They would tell you how they feel about the presentation and you have the opportunity to dig deeper into their hearts and know what’s on their mind. This is where a lasting connection should start. These kind of opportunities are should not be wasted.