Social signals? Does it really help increase SEO rank?
Google’s Matt Cutts said that social signals do not affect search rankings. Perhaps. However, if something you posted on social media becomes viral, your page will be talked about, which means that your website gets exposed, which will gather a lot of traffic, which will help you get links.
It may not be a search engine ranking factor but social signals still can have significant effects on your SEO. So how exactly do you get a post viral and on top of the SERP ranks, how do you make people like, share, vote, pin, or view your post? Yeah, you can pay advertisements to market your post, but the best way is through making sure that the content you post is engaging, free, and fun. Lucky for you, I know exactly what to do.
Know Your Audience for Your Audience Knows Best
Make content that targets a specific audience, spy on them if you have to, just make sure that you are aware of their demographic data and understand their interests and preferences, this will allow you to create quality content that they can easily associate with. Understanding where you post is also important. People on Twitter and Facebook would love humorous content, but I doubt that comedy would be appealing on Google+ and LinkedIn.
Be Imaginative with Your Content
Explore the various types of content. Use images, videos, infographics, and memes. Also, consider conjuring up challenges or contests, most people are innately competitive, remember the Ice bucket challenge?
Asking your audience a question and making a poll where they can vote is also an excellent way to engage your audience. Lastly, provide some tips and some incentives. These are highly effective ways to make your post get noticed.
Be in the Moment
You need to make a content that is base on recent news and breakthroughs in your industry. Follow trends that your audience is also following. People long for information that is currently hot, popular, and in demand.
Regularly Connect with Your Audience
Don’t forget to reply to comments and provide feedback on inquiries. Be sure to you let your audience know that you appreciate their participation. Flirt a little by liking-back, sharing, and retweeting some of your audience’s posts. Consistently create high-quality content and make updates so that your audience will easily be familiar with your brand. Familiarity is an excellent way to get followers and make fans.
Don’t Fear Controversy
Create controversial content. Topics that most people have strong opinions about tend to go viral. Don’t provide your personal opinion, rather, be neutral. Let your audience square off their views and don’t take sides.