In this section, we join the conversation about digital marketing in the Philippines with our insights!
The Skyscraper Technique is a high-level SEO strategy that helps increase a website’s rankings in the search engines. It works by creating better content than the current competition’s content and actively promoting it to build high-quality backlinks. This...
Back in 2006, when I was just introduced to the world of SEO, meta tags were the "craze". Everyone was talking about stuffing their meta tags with keywords--and it worked. Meta tags were a big ranking factor back then even though it's easy to manipulate. Of course,...
Links are what makes the world wide web, a web--sites linking out to other websites. Links pointing from point A to point B. However, there are many types of links. Today, we'll be discussing outbound links. What are they? Are they important for SEO? How many is too...
COVID-19 has been affecting everyone in the world. We are all experiencing significant changes in almost all aspects of our lives. And, it is this pandemic that impacts most companies, if not all of them. Reality hits every part of the economy. Global markets are...
Emotional connection is one of the essential elements of persuasion. Having the ability to make the audience respond through touching their emotions is a good sign that you are able to get deeper into your audience’s decision making. Making them understand that you...
Social signals? Does it really help increase SEO rank? Google’s Matt Cutts said that social signals do not affect search rankings. Perhaps. However, if something you posted on social media becomes viral, your page will be talked about, which means that your website...
Campaigns are fully customized and 100% transparent ensuring you’ll achieve your business goals.
Instead of simply getting website visitors, it concentrates more on delivering quality leads and sales.
High-Quality SEO companies only do white-hat SEO. These are strategies that are in line with the terms and conditions of the search engines. That means there’s no chance of being penalized through it. While White-Hat SEO requires more time and effort because it requires manual and quality work, it always pays off in the long run.
Offers “affordable” packages of P10,000, P20,000, etc. Ask yourself, is it really affordable if you don’t get results?
Uses vague and technical-sounding terms to sound good. Words like “Robots.txt generation” and “Google Analytics integration.” However, in reality, a good SEO specialist can do this in just under 5 minutes.
Guarantees #1 ranking on Google. Sketchy SEO companies that say that they have a “special relationship” with Google and offers priority submission and the like. Read more about it here.
Offers a one-size-fits all SEO campaigns without considering your business’ objectives.
Since they won’t be able to reach their over promises, some may resort to giving you fake results by directing bots to your site so that it appears that you’re getting more visitors. Remember, always look for results–may it be leads, results, and/or rankings.
